Crafted in California: Yaamava’ Resort & Casino and The Surgeon 
Release Exclusive Sneaker Collaboration
 

The partnership launches on National Sneaker Day with a month-long giveaway for Club Serrano members and a once-in-a-lifetime chance to design with the designers at The Surgeon

HIGHLAND, CALIF. (October 9, 2025) – Yaamava’ Resort & Casino at San Manuel is stepping into the world of high fashion and luxury streetwear with an exclusive collaboration with The Surgeon.

Together, they’ve unveiled a one-of-a-kind sneaker inspired by the resort’s California roots, five-diamond prestige and architectural elegance.

Only 10 pairs of the Yaamava’ x Surgeon sneakers exist – and they’re all going to 10 lucky Club Serrano members. Giveaway entries open on October 9, National Sneaker Day, with the Grand Finale drawing set for November 9.

“This collaboration is about celebrating California craftsmanship and our Club Serrano members,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino. “The Surgeon’s artistry perfectly captures the elegance and spirit of Yaamava’, and we’re thrilled to offer such a rare prize.”

Blending natural textures and refined luxury, the sneaker design draws inspiration from the rich California landscape and the resort's five-diamond destination experience. Details include:

• Premium materials: earthy sand suede, rustic woven hemp, rich brown smooth leather, soft sail tumbled leather, and light green accents.
• Custom embroidered monogram: subtle Yaamava’ iconography woven into the fabric.
• Abstract ‘Y’-shaped overlay: symbolizing the Yaamava’ name and the balance of tradition with modern luxury.
• Diamond-quilted tongue: a nod to Yaamava’ Resort & Casino’s AAA five-diamond distinction—the only casino hotel in the world to hold this honor.

“Sneakers are more than footwear, they’re storytelling, identity and artistry all in one,” said Dominic Ciambrone, founder and creative force behind The Surgeon. “Collaborations like this are about pushing culture forward. Only 10 pairs exist, making them true grails. Partnering with Yaamava’ let us fuse exclusivity and California luxury into one design built for those who want to stand out.”

The collaboration doesn’t stop at the giveaway. In addition to the 10 exclusive pairs, five top-tier Club Serrano members will win the chance to design their own custom pair of sneakers with The Surgeon inside his Los Angeles atelier – an experience as rare as the shoes themselves.